JBL Professional
8500 Balboa Blvd.
Northridge, CA 91329
Phone: 818-894-8850        Fax: 818-830-1220         
    NORTHRIDGE, CALIFORNIA, September 16, 2004 – With the 2004 Fair season in full swing, Fresno, CA-
based Speeda Sound is once again a major West Coast supplier of sound systems in this market. The
company has furthered its established reputation with the addition of new JBL VERTEC line array systems.
Speeda Sound president Mike King explained that over the years, the company has responded time and
again with technology upgrades to meet the increased demands of state, regional and county fairs for high-
quality sound to serve live performances.
    Major fairs for which Speeda Sound handles audio responsibilities include
the Alameda County Fair (June 25-July 11), and the Orange County Fair in Costa
Mesa, which took place July 9-August 1. With the popularity of these fairs
continually on the rise (drawing higher-profile performers in the process), the
expectation of fair managers and entertainment directors for better live sound
has risen accordingly.  As an example, attendance at the 2004 Orange County
Fair, for which Speeda Sound handles the grand-stand shows, was up 9.3 %
compared to last year with over 960,000 persons in attendance. “In our 30 years
of business, we’ve made a point of staying on the cutting edge of the latest
demands of the entertainment world,” King noted. “We’ve been able to stay on
top by providing complete audio production packages for fairs and festivals that
need a higher level of service.”  
    According to King, when it came time to select a new speaker system, JBL’s VERTEC line arrays
outshone the competition. “We looked at lots of speakers and found that VERTEC could be used safely,”
he said. “Because of the lightweight enclosures, we can hang the speakers from ground support lifts \
hile opening up sightlines. JBL’s VERTEC line allows us to physically downsize the audio package while
increasing the audio coverage at the same time.”  
    Other fairs covered by Speeda Sound this season include the California State Fair,  California Mid-
State Fair, the Temecula Festival, the San Mateo County Fair and the Big Fresno Fair. “We’re pleased to
be working closely with the West Coast’s leader on the fair circuit,” said David Scheirman, Director of
Tour Sound for JBL Professional. “Each fair exposes many touring artists to a given sound system, and
more importantly, to the rental company that sets up and operates it. We’re pleased and honored that
Mike and Larry King and the entire technical staff at Speeda Sound have committed to a major investment
in JBL VERTEC. Through the efforts of firms like Speeda, we expect to see a continued recognition of
VERTEC as the line array system of choice in situations requiring premium-grade concert sound with
minimal setup time.”  Speeda Sound can be reached at 559-275-7197.